Hi, I’m Ibtissam
Positive Psychology Practitioner, Mental Health Coach and the founder of Smiling Peacock
Ibtissam Taousssi Assadiki MSc
I support you to transcend mental exhaustion and cultivate psychological resilience, emotional vitality, and authentic flourishing.
Through an evidence-based, strengths-oriented approach, I guide individuals from states of languishing toward sustainable well-being, joy, and greater life satisfaction
My journey weaves the precision of engineering with a deep commitment to human flourishing. Growing up as the eldest of three and an A-student, I became a textbook perfectionist. Through years of academic pressure as an engineering student and the demands of corporate life, I lived under constant stress. I tried every self-help method I could find, only to realize that not everything was effective — or even scientifically backed.
This realization fueled my decision to pursue a Master's degree in Positive Psychology and Coaching Psychology. I wanted to understand the real science of happiness and mental well-being and to integrate evidence-based solutions that transformed not only my own life but now, the lives of others.​
As I immersed myself in my studies, I became a mother a role that completely reshaped my perspective. Balancing motherhood, personal passions, and my professional life brought new challenges and overwhelming pressure. It was then that I truly understood my own psychological well-being was not a luxury . It was essential, for me and for my family.
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My passion for helping others was born from the challenges I have experienced myself. I am equipped with science-backed techniques, but I am never out of touch because I have walked this path too. My mission is simple: to be for others the coach I wish I had.
My mission is simple : To be for others the coach I wish I had.
Core Values
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I believe that it is absolutely possible to live a meaningful life, thrive in your roles, and protect your mental health, without sacrificing everything you value. I have worked with women from diverse cultures and backgrounds, supporting their journeys toward flourishing and fulfillment.
Smiling Peacock
It’s a playful nod to my own name (I'll let you guess!) and a deeper reflection of what I believe in.
Just as train ruffling is the peacock’s way of revealing its hidden beauty and strength, flourishing is how positive psychology allows the human spirit to fully unfold. Smiling Peacock stands for the courage to show up, live fully, colorfully and joyfully.
Why work with me
1.
MSc in Positive Psychology
With my Masters degree in Positive Psychology and Coaching Psychology from University of East of London, I ground my work in well-researched psychological science.
2.
MSc in Coaching Psychology
I am trained in Positive Psychology Coaching, using evidence-based tools that help clients build strengths, resilience, and well-being.
3.
Professional
& Ethical Standards
I work in alignment with ICF and EMCC ethical and professional guidelines, ensuring a safe and confidential coaching space.